Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
SMS advertising is the promotion of products and services via mobile phones. Companies send short pieces of information to subscribers worldwide with the help of bulk SMS services to increase brand awareness and build trust with the audience. Short messaging service (SMS) marketing is a type of advertising that companies employ to text clients with promotions. In other words, SMS marketing and text message marketing are interchangeable terms.
A portal is a doorway or gateway to another place. This term is often used to describe a website that offers a gateway to information available at other websites. With regards to advertising online, a portal is place where consumers can come to find what they need at various other locations online. The owner of an advertising portal makes money when these consumers visit other websites, so it is important to experiment with ways to make the portal most effective.
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphic As advertisers collect data across multiple external websites about a user’s online activity, they can then combine this information to create a picture of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ADs related to the content of the web page where the ADs appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser’s return on investment, or ROI, over untargeted ads.
Online marketing or digital marketing allows you to connect with potential customers and promote your brand using today's digital communication. This includes not only e-mail, social media, and web-based advertising, but also multimedia messaging as a marketing channel.