5 Techniques to Build a Better Content Platform
Content marketing is a powerful method to drive potential customers who are looking for valid data on a specific product. To create a truly dynamic, best-of-breed content platform, you need to move with the swiftness of an entrepreneur while leveraging resources like an established brand. A vision for exquisitely designed and executed content platforms is the remedy that should be at the forefront of any great content marketing strategy. But how do you do this?
Instagram is a popular social media platform with a broad spectrum of opportunities for marketers to promote their business. Marketers have access to a large audience, just like Facebook, so you can promote pretty much any business on Instagram. There are around 25 million business profiles, with 2 million active advertisers on Instagram. While developing an Instagram business profile, most companies concentrate on the visual aspect of their brand. It is not just about the visual element; it’s also essential that your communication style reflects your brand’s personality. You want your followers to embrace and approach your Instagram in the same way they would if they were invited into someone’s office or home!
Email vs. social channels: Who will win over consumers’ communication preferences?
As marketers, we try many methods to promote our brand. Ten years back, there was no ceiling for how high or fast social networking would grow. There appeared to be a market share for every unique segment and audience. The only limiting factor was the number of humans on the planet, hours in the day and the ability of a given platform to grab their attention. As time went by, and with intensified attention wars, winners and losers emerged!
In the last two decades, social networks have redefined how we connect, engage, read news and partake in sharing memories, experiences and ideas. Today, there is a marked interest in what the youth might call ‘vintage technology,’ that those of us over a certain age know merely as an email. So, what makes email so steadfast, ubiquitous and complicated, and how can marketers respect how people use email!